Masakali speaks of heritage and beauty, of fashion that is timeless, that transcends time, but that is also rooted in contemporary times. Masakali speaks of a style that straddles an elegant past and a vibrant present. We believe we are a brand loved as much by young social media influencers as by established women of power. We have created this online fashion house with the aim of ensuring that women living outside India have access to modern and ethnic fashion. We draw on our artisan heritage and on our ethnic and rooted fashion – the sharara and the gharara, the salwar and the churidaar, the kurta and the sherwani – and translate them into forward-looking statements of style. Our lightest and brightest floral prints, which are both minimalist and sophisticated, or our heavily embellished kurtas and sharars, embody the spirit of the modern woman who believes in chic without effort with a delicate touch of tradition. In Masakali, the marriage between heritage and contemporary style forces us to redefine ethnic wear.
We invite you to bring the spark of India with you wherever you go alongside us on this journey.